- Weather channel and fox vie for streaming eyeballs for free#
- Weather channel and fox vie for streaming eyeballs tv#
Next year, the Weather Channel will launch a direct-to-consumer streaming product, Weather Channel +, where consumers without a pay TV subscription can get the service’s live forecasts and programming for $4.99 a month. However, the company is not sitting by idly as Fox News Media encroaches on its turf. The TV journalist unearths a family secret and finds forgiveness through his new memoir.įox Weather will attempt to pull audiences away from the Weather Channel, now owned by Byron Allen’s Entertainment Studios. owns TV stations.īooks NBC News anchor Craig Melvin makes peace with addicted dad in ‘Pops’
Weather channel and fox vie for streaming eyeballs for free#
Starting in January, viewers will also be able to watch Fox Weather for free on digital over-the-air channels in the cities where the Fox Corp. “My 16 year-old daughter will use this,” said Berg, citing a demographic group that does not typically watch TV news or weather. The app can also be personalized to track long-range forecasts for up to 10 different dates and locations. While Fox Weather will have a video stream that looks like the forecasts viewers are used to seeing on TV newscasts, the service’s app is offering innovations aimed at attracting younger consumers.įox has acquired Weather Lab, an Austin, Texas-based firm that developed a 3-D radar map that gives app users the ability to scan across the country for conditions on their mobile devices. The set, which can accommodate up to 10 meteorologists at a time, will alter its lighting to reflect current conditions, with orange and blue hues for clear skies during the day or red to signify a weather emergency. Along with Freeze, who started her career at KTLA in Los Angeles, the company recruited Nick Kosir, known as the Dancing Weatherman, a Charlotte, N.C., meteorologist whose TikTok routines have accrued 2.5 million followers.įox Weather will also draw on the meteorologists at the 18 Fox television stations, including KTTV in Los Angeles, enabling the service to go deeper on regional and local weather events when necessary. Fox News also launched a book publishing imprint in November that has turned out two bestsellers, including anchor Shannon Bream’s “The Women of the Bible Speak,” which has sold more than 500,000 copies.įor Fox Weather, the company hired a staff of 100 people, 40 of whom are accredited meteorologists. The company has put its name on a streaming service, Fox Nation, which offers lifestyle and entertainment programming that appeals to its news audience, and according to analyst estimates now has more than 1 million paid subscribers.
While the Fox News Channel continues to generate robust profits, the pay-TV universe that provides the bulk of its revenue is on a slow but steady decline. Polarizing politics are making topical talk shows a rough ride for contrarian voices.įox News Media Chief Executive Suzanne Scott pushed the idea of a weather service as part of the company’s effort to expand its brand name and tap revenue streams beyond cable television. “It’s an area where consumers don’t mess around.”Ĭompany Town Fox News fans love ‘The Five,’ but can political talk shows make room for dissent? “With the weather, you’ve got to be right,” Hague said. “We will have a team who will listen and learn and report,” she said.īill Hague, executive vice president of the research firm Magid, said Fox Weather will have no choice but to play it straight if it wants to be a viable competitor, even in an age where advocacy and opinion have seeped into TV news. Climate Change Conference in Glasgow this month. “All of those things encompass what we’re doing every day.”īerg said she has already assigned a meteorologist to cover the 2021 U.N. “It’s something we should be talking about, whether it’s getting warmer colder, wetter, drier,” said Freeze. She also covered the two biggest blizzards in New York City history.Įxplaining the science behind such extreme weather events has become part of the job. Amy Freeze, a veteran meteorologist who joined Fox Weather from the Walt Disney Co.’s WABC-TV in New York, fried an egg on a sidewalk in Newark in 2011 when the area had its hottest day on record.
0 kommentar(er)
